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Watch 13 WHAM News About Eyebrow Threading at Amita Spa
Amita Spa in the News

Rochester Democrat and Chronicle News Paper - Living Section

Rochester Democrat and Chronicle News Paper has featured Amita Spa in their Living section in their Apr 19, 2010 issue. Eyebrow experts share tips on shape and technique

Rochester Woman Magazine - Inspire Section

Rochester Woman Magazine has featured Amita in their Inspire section in their Feb 2010 issue. See this article here.

Threading Facial Hair

Reported by: Norma Holland, 13 WHAM News, 03/10/2009

Norma Holland watched esthetician Amita Vyas demonstrate the art of "threading" eyebrow and other facial hair at Amita's Spa, 1976 South Clinton Avenue at the TOPS Plaza. Threading, an ancient Eastern Indian hair removal process, is performed by twisting a loop of thread around the fingers and running over the skin, plucking unwanted hairs out of the root without pinching the skin.

Beautiful! In the Blink of an Eye

Reported by: Liz Medhin, 13WHAM News, 3/4/2009

Watch the video and the full article here at 13 WHAM News web site

(Rochester, N.Y.) – The new beauty rage called "threading" is a popular way to arch eyebrows and get rid of unwanted hair. At Amita's Herbal Salon, in Loehman's Plaza in Brighton, a beauty secret used hundreds of years ago caters to a new clientele. There are no "ouches" or clenched teeth like you might associate with eyebrow arching and hair removal. Instead, "It just feels like a light brushing around your eyes,” said one client. “It's not like waxing that rips out your hair. It's quite gentle." Keeping the end of the thread taut with her lips, licensed esthetician Amita Vyas gets to work with the other end... making quick, sweeping motions. The process is less painful than plucking, and takes a fraction of the time. The results also last longer than waxing. "It's kind of crazy,” said Sarah Pace. “I never thought it would come up here." Amita's Spa is the first to bring threading to Rochester, but elsewhere in the states it's already picking up. In New York, San Francisco, Atlanta, and other cities, there are even threading stands at malls! Celebrities big enough to use one name, like Oprah and Madonna, have bragged about switching to threading. Don't think you have to have celebrity money...the service costs less than $15 and can be done within five minutes. In the blink of an eye...everything should be perfect and beautiful.

Arts and Cultural Council for Greater Rochester

Rochester , N.Y. , October 17, 2006— Irene Grassman , a native of Ukraine and long-time Rochester resident, will show us how she decorates Ukrainian Easter eggs (Pysanky). The lovely and intricate patterns on Pysanky are painted on the eggs by using a wax resist and a series of dye baths. Alfredo Soto , who grew up in Ponce, Puerto Rico, will demonstrate the art of making Vejigante masks. The brightly colored masks have carefully crafted horns and can be made from paper-mache or coconuts. Amit a Vyas moved from India to Rochester in 1999 and practices the art of Mehendi. She will show us how intricate designs made from henna paste are applied to women’s hands to celebrate weddings and other special occasions. Children will enjoy hands on "make-it-and-take-it" art activities . These unique folk arts demonstrations and family activities are presented and sponsored by the Arts & Cultural Council for Greater Rochester and co-sponsored by the Friends of Webster Public Library. Funded in part by the Folk Arts Program of New York State Council on the Arts, a State Agency.

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